Merchandise Design Guides

With over 10 years of experience, I’ve led the creation of seasonal Merchandise Design Guides for Walgreens, influencing product offerings across 8,000+ stores.

My process began with trend research 1.5 years in advance to identify cultural trends and key influences, which I translated into a cohesive design strategy aligned with Walgreens’ brand identity. I created mood boards, design assets, and product recommendations for each season.

The guides included:

• Trending colors, material suggestions, and design assets

• Custom patterns, icons, and typography for product application

• Product designs for items like plush toys, accessories, and drinkware

These guides drove continuous sales growth, reinforcing Walgreens as a top destination for seasonal merchandise.