Merchandise Design Guides

With over 10 years of experience, I led the creation of seasonal Merchandise Design Guides for Walgreens, shaping product offerings across 8,000+ stores.

Starting with trend research 18 months in advance, I translated cultural trends and key influences for each season into a cohesive strategy aligned with Walgreens identity.

The guides included:

• Mood boards, trending colors, materials and design assets.

• Custom patterns, icons and typography.

• Product recommendation and designs for plush, accessories and drinkware.

These guides consistently drove sales growth, positioning Walgreens as a leading destination for seasonal merchandise.