myWalgreens Rewards 1-Year Anniversary Campaign

For the program’s 1-year anniversary, I led creative development from concept to execution in close collaboration with marketing partners.

Deliverables included:

• Website Takeover: Designed a seamless, visually engaging experience to elevate the campaign's impact.

• Personalized Email Blast: Crafted dynamic animations and enticing messaging that focused on reward benefits.

• Storyboards & Voiceover Direction: Developed storyboards, directed voiceover scripts and hired talent that aligned with the campaign's celebratory tone.

• Video Production: Partnered with WPP to execute, edit and refine a final video that captured the essence of the campaign.

From strategy through execution, I ensured every element reinforced the campaign’s goal: to celebrate and engage members.