Holiday Campaign

As Creative Lead for Walgreens 2024 Holiday Campaign, I defined the design direction using trend-driven insights and guided a team to create a warm, inclusive and engaging experience across all touchpoints.

I built a versatile library of assets, directed photography, guided messaging and educated cross-functional teams for consistency and alignment with the campaign’s tone.

In addition to conceptualizing our in-store and online presence, I collaborated closely with our agency partner, Leo Burnett, to ensure the creative strategy for both commercial and digital platforms supported our core goals: Force Reappraisal, Build Consideration and Drive Conversion.