Holiday Campaign

As Creative Lead for Walgreens 2024 Holiday Campaign, I defined the design direction through trend-driven insights and led a team in creating a warm, inclusive and visually engaging experience across all touchpoints.

I developed a versatile library of visual assets and photography, guided messaging and educated cross-functional teams to ensure consistency and alignment with the campaign’s tone.

In addition to conceptualizing our in-store and online presence, I collaborated closely with our agency partner, Leo Burnett, to ensure the creative strategy for both commercial and digital platforms supported our core goals: Force Reappraisal, Build Consideration and Drive Conversion.