Synchrony Financial - CareCredit Trade Shows

I design trade show experiences from the ground up, translating strategic briefs into fully immersive brand environments. Each booth is approached holistically, from flooring, materials, furniture and lighting to digital displays and spatial flow, ensuring every element works together as one cohesive expression of the brand.

Beyond the physical space, I extend the experience across all touchpoints designing supporting deliverables including email, social and direct mail to create a unified event narrative before, during and after the show.

To drive engagement on the floor, I concept and execute in-booth activations that attract, connect and leave a lasting impression. From Visionary Champagne Toasts that spark social moments and conversation, to an Espresso & Coffee Insights Bar that draws attendees in through sensory experience, to live artist that create takeaways that last beyond the booth. Each idea is designed to generate buzz while reinforcing brand value.

I also develop thoughtful, budget-conscious giveaways that feel elevated and memorable, ensuring every detail contributes to a seamless, high-impact brand presence.