Package Design

Led the development of a three-year plan to create a more consistent, on-trend, and recognizable design system for Walgreens Owned Brand products. Given the complexity of the diverse ecosystem, I created a unified identity that distinguished product lines—NBE, Beauty & Personal Care, Dupes, Health & Wellness and Free & Pure—while maintaining trust and credibility.

As lead art director/designer, I developed type architecture, layout systems, color palettes and asset libraries that reflected Walgreens’ tone and delivered a clean, modern aesthetic across categories and stood out in a crowded retail space..