Walgreens Brand & Identity

Throughout my time at Walgreens, I’ve played a key role in evolving the brand to better align with the company’s enterprise strategy. As a core contributor to the current rebrand, I focused on strengthening brand recognition and developing strategic extensions that supported long-term growth and relevance.

I led the creation of comprehensive brand guidelines, visual systems and cross-channel assets—ensuring consistency across digital, in-store and campaign touchpoints. This work reinforced Walgreens position as a trusted, innovative leader in healthcare and retail, with a brand identity that embodies the humanity that guides us.