Walgreens Brand & Identity

Throughout my time at Walgreens, I played a key role in evolving the brand to align with enterprise strategy. As a core contributor to the rebrand,, I focused on strengthening brand recognition and developing strategic extensions that supported long-term growth and relevance.

I led the creation of brand guidelines, visual systems and cross-channel assets—ensuring consistency across digital, in-store and campaign touchpoints. This reinforced Walgreens position as a trusted, innovative leader in healthcare and retail, with a brand identity rooted in the humanity that guides us.