Back to School Campaign

I was tasked with translating our newly developed master brand identity into impactful expressions for seasonal campaigns, with the goal of communicating trust, credibility and quality while aligning with Walgreens warm, human tone.

For the Back-to-School campaign, I conceptualized a clean, editorial-inspired design that complemented the evolved brand aesthetic. Leading a team of copywriters, we crafted messaging that embodied our brand’s essence, emphasizing wellness and our core values.

I also developed a comprehensive asset library, including layouts for in-store and online platforms. This library featured detailed guidelines for messaging hierarchy, brand assets, colors, typography and photography, capturing the small, meaningful moments of everyday life.