It’s Walgreens Season Halloween Campaign

This project was a truly fun and creative challenge! During the height of COVID, we had to think outside the box to keep our social media presence alive, especially when hiring actors and getting them into the studio became nearly impossible. So, we rolled up our sleeves and decided to do it ourselves (yes, that’s me in the videos.)

Keeping production lean and safe—our team and WPP partners developed concepts, set up scenes, filmed, acted and even recorded our own voiceovers.

Alongside social content, I created print and digital asset libraries for It’s Walgreens Season—including layouts, illustrative elements, logo treatments, messaging hierarchy and photography that captured the festive, playful spirit of Halloween.