Clara Lionel Foundation (CLF) Visual Identity

My Sr. Art Director friend, Jen Forrest, and I had the incredible opportunity to conceptualize and design the visual identity for Rihanna’s Clara Lionel Foundation. We crafted a brand that balances vintage elegance with modern edge—embracing bold expression through striking typography, rich tones and vibrant photography. The logo and design system were built to command attention while exuding feminine sophistication and contemporary daring expression, reflecting CLF’s nontraditional approach to philanthropy.